Job Description and ResponsibilitiesProduct Marketing Collating data from Importers on market and competi...
JOB INDEX - 5 months ago - Job Mail
Product And Marketing Analyst (young Professional)
Job Description and Responsibilities
Product Marketing
- Collating data from Importers on market and competitor activity to benchmark products vs. competitor offerings.
- Coordinating and preparing product proposals and strategy documents for various meeting and media engagements.
- Pro-active implementation of product and model year (MY) changes, particularly the communication thereof through customer-facing channels (e.g. website, point-of-sale material and other digital platforms).
- Developing product information bulletins for the Importers/Dealer Network regarding all product innovations or changes.
- Coordinating and implementing the specification for all models utilising the Group Sales Product Management system and understanding the systems within the full product management value chain.
- Co-ordinating and replying to product-related customer queries from the Importer/Dealer and Customer Interaction Centre (CIC), where applicable.
- Supporting the Pricing and Supply Chain Analyst to ensure correct price positioning and model build-up for all products relative to competitors.
- Assisting with planning and executing new product launches, motor shows and other brand events.
- Developing and distributing campaign information and advertising bulletins to ensure up-to-date information is provided to Importers/Dealers.
- Ordering and distributing point-of-sale material for each brand product to Importers/Dealers to assist in vehicle sales.
- Planning, co-ordinating and monitoring Importer/Dealer advertising, events and promotions, including checking and approving Dealer advertisements.
- Co-ordinating implementation of CRM strategies and campaigns.
- National Diploma or Bachelor’s degree in Marketing / Finance / Commerce or equivalent.
- 2-3 years’ experience in Product Marketing within a Sales & Marketing corporate environment.
ESSENTIAL:
- Must have sound understanding of product homologation processes and requirements in support of product retailing.
- Must have sound understanding of brands and brand values
- Must have creative flair and be innovative.
- Must have strong people orientation and be a team player.
- Ability to listen and communicate effectively at all levels.
- Ability and inclination to work with detail.
- Excellent computer skills ( Microsoft Office)
- Excellent command of English language.
- Ability to negotiate and form sound working relationships at all levels.
- Must have high level of detail consciousness and accuracy.
- Must be a self-starter with ability to operate independently.
- Sub-Sahara Africa experience
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