Job Description and ResponsibilitiesProduct Marketing Collating data from Importers on market and competi...

JOB INDEX - 5 months ago - Job Mail

5 months ago

Product And Marketing Analyst (young Professional)

Job Description and Responsibilities

Product Marketing 

  • Collating data from Importers on market and competitor activity to benchmark products vs. competitor offerings.
  • Coordinating and preparing product proposals and strategy documents for various meeting and media engagements.
  • Pro-active implementation of product and model year (MY) changes, particularly the communication thereof through customer-facing channels (e.g. website, point-of-sale material and other digital platforms). 
  • Developing product information bulletins for the Importers/Dealer Network regarding all product innovations or changes. 
  • Coordinating and implementing the specification for all models utilising the Group Sales Product Management system and understanding the systems within the full product management value chain. 
  • Co-ordinating and replying to product-related customer queries from the Importer/Dealer and Customer Interaction Centre (CIC), where applicable.
  • Supporting the Pricing and Supply Chain Analyst to ensure correct price positioning and model build-up for all products relative to competitors.
Brand Communications 

  • Assisting with planning and executing new product launches, motor shows and other brand events.
  • Developing and distributing campaign information and advertising bulletins to ensure up-to-date information is provided to Importers/Dealers. 
  • Ordering and distributing point-of-sale material for each brand product to Importers/Dealers to assist in vehicle sales. 
  • Planning, co-ordinating and monitoring Importer/Dealer advertising, events and promotions, including checking and approving Dealer advertisements. 
  • Co-ordinating implementation of CRM strategies and campaigns.
Education and Experience

  • National Diploma or Bachelor’s degree in Marketing / Finance / Commerce or equivalent.
  • 2-3 years’ experience in Product Marketing within a Sales & Marketing corporate environment. 
Skills, Attributes & Other requirements

ESSENTIAL:

  • Must have sound understanding of product homologation processes and requirements in support of product retailing.
  • Must have sound understanding of brands and brand values
  • Must have creative flair and be innovative.
  • Must have strong people orientation and be a team player.
  • Ability to listen and communicate effectively at all levels.
  • Ability and inclination to work with detail.
  • Excellent computer skills ( Microsoft Office)
  • Excellent command of English language. 
  • Ability to negotiate and form sound working relationships at all levels.
  • Must have high level of detail consciousness and accuracy.
  • Must be a self-starter with ability to operate independently.
PREFERRED:

  • Sub-Sahara Africa experience